BuildUp Australia · Strategic Masterclass · Brisbane
AI is Changing
Everything.
Are You Ready?
A 6-hour in-room masterclass for construction business owners — build your first AI agent and lay the foundation of your own AI Operating System, in one day.
The construction industry
is moving fast.
Most business owners are using AI the wrong way — typing questions into a chatbot and hoping for the best. No structure. No governance. No consistency. No brand voice. And when it gets something wrong, there is no safety net.
Not Theory. Not a Course.
This system was built by a builder.
And it runs his business right now.
Adrien is a construction business owner in Brisbane. Not a tech consultant. Not an AI academic. He built his AI Operating System to solve the same problems you face every day — lead response, client communication, estimation, administration, and running a team.
His AI OS is active in his business right now. Not a demo. Not a prototype. It handles leads at 11pm, writes in his voice, reviews contracts, checks scopes, and escalates decisions that need a human. Built without a developer. Without code. In his own time, on his own laptop.
The masterclass doesn't teach what Adrien read in a book. It teaches what he built, tested, broke, and rebuilt — in a real construction business, under real pressure.
You won't leave on the day with a finished AI OS. That takes months to build properly — and it should. What you leave with is your first working agent, your governing documents, and a clear understanding of exactly how to keep building a system that's completely unique to your business.
The agents on the right are what Adrien has built so far. Each one started the same way yours will — one problem, one afternoon, one agent. That's what this day is about.
Adrien's Active AI Agents — Right Now
Each one built using the same framework you'll build on the day.
- Legal Assistant Reviews and assists with contracts — flags risk, suggests language, saves hours.
- CFO Agent Assists with financial decisions, cashflow analysis, and project costing.
- Construction Expert Reviews plans, checks scopes, advises on scheduling, and answers the tricky technical questions that come up on every build.
- Scope of Works Agent Writes and quality-checks Scope of Works documents. Consistent. Thorough. Fast.
- Specifications Agent Develops full specifications documents for each project — detail that used to take days.
- Comms Agent Reads the language of client messages, identifies the underlying fear, and tells Adrien exactly how to respond.
- Marketing Agent In Training Writes in his voice across social posts, emails, and campaigns. Still being refined — the system is there, the calibration is ongoing.
- Research Agent Researches and sources the best materials and trades for each project.
Together, these agents have 10×'d Adrien's performance and output.
"I built it in evenings on my laptop. No developer. No code. Just the framework you'll build yourself on the day." — Adrien
What You Will Leave With
Not slides. Not theory. You leave with a working AI agent — built and tested on your own laptop in the room. And the foundation documents that mean you can keep building after you walk out the door.
This is not a generic template. Every person in the room builds something different. Your agent is governed by your own rules, calibrated to your voice, and built around your specific workflows. The agent you deploy on the day is yours — and it's the first piece of an AI OS that will keep growing after you leave.
Your AI Constitution
The governing document for your AI system — the rules that protect your business, your clients, and your brand.
Your Master System Prompt
Your AI's identity document. How it behaves, what systems it knows about, and how it handles every session.
Your Brand Voice Package
The document that makes your AI sound like you — not like a generic machine. Your personality traits, your prohibited phrases, your tone.
Your First Agent
One AI worker, built and deployed in Claude on your own laptop. Ready to use the moment you leave the room.
A Clear Path Forward
You will know exactly what to build next — and why doing it inside a BuildUp chapter is the most effective way to keep building.
The Day
Six blocks. One working AI agent deployed by 3pm — and a clear blueprint for everything you build next.
-
8:30am
Registration & Coffee
Arrive, get settled, meet the room.
-
9:00am
Block 1 — Why This Matters Now
The reality of AI in construction today. The difference between random chatbot use and a governed AI OS. The risks. A real-world case study from a Brisbane builder who's already built one.
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10:00am
Block 2 — Your AI Constitution
Why the Constitution comes first. The five non-negotiable principles. How authority hierarchy works. Live work: you draft your Constitution in the room.
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11:00am
Smoko Break ☕
Short break — included.
-
11:15am
Block 3 — Your Master System Prompt
Identity, behaviour, connected systems, session startup. Why your AI must never guess. Live work: you write your Master System Prompt.
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12:15pm
Lunch 🥗
Structured peer conversation — what's the one thing you cannot afford to get wrong with AI? Included.
-
1:00pm
Block 4 — Your Brand Voice Package
Why AI outputs sound generic without deliberate calibration. Five questions that unlock your business voice. Live work: your Brand Voice Profile.
-
1:30pm
Block 5 — The Live Build 🔧
This is the main event. You deploy your first AI agent in Claude on your own laptop. Three-document stack. Live test in the room. One working agent before the break.
-
2:45pm
Block 6 — What You Build Next
The three risks you now manage. Why the builders who win aren't the ones with the best system on day one — they're the ones who keep building fastest. The BuildUp chapter model, the 10× AI learning velocity, and a direct invitation to join for those who want to stay in the top 3%.
-
3:00pm
Finish — Sharp
You leave with one working AI agent — deployed on your laptop. And you know exactly how to build the next one.
Who This Is For
Construction business owners — builders, tradies, subbies, and related service providers who are serious about running a better business. No tech background required. If you can send an email, you can build this.
This is not for people looking for a shortcut. It is for people who want to build something that actually works.
No two systems are the same. A plumber's AI OS looks nothing like a builder's. A sole trader's is different from a team of ten. The framework is universal. The system you build is entirely yours.
What to Bring
-
A laptop Windows or Mac. This is a hands-on build day.
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A Claude account Free tier works. Claude Pro ($30/month) recommended for the best experience.
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Your business in mind Think about what costs you the most time. That's what we'll build a solution for.
You'll receive a preparation email 2 days before with full setup instructions.
Secure Your Seat
Limited to 50 seats. When it's full, it's full. We'll schedule the next event for those who miss out.
per person, inc. GST
50 seats available · Brisbane · Friday 12 June 2026
Payment processed securely by Stripe. You'll receive a confirmation email immediately.
The Real Risk Isn't Starting. It's Falling Behind.
AI is moving faster than any technology shift in history.
What you learn today is outdated in six months.
The builders who will dominate the next decade are not the ones who attended one AI masterclass. They are the ones who are continuously learning, testing, and adapting — faster than everyone else.
The problem is that AI is evolving at a pace that makes solo learning almost impossible to sustain. New models. New tools. New capabilities. Every month. Without a community around you, you'll make some progress — and then quietly fall behind again.
BuildUp is specifically built to solve this. Every monthly chapter meeting puts you in a room with nine other construction business owners who are also actively using AI in their businesses. What each person learns and tests in a month, the whole group gets access to in one meeting.
10 members. Each using AI actively for a month. One meeting. That's 10 months of real-world AI experience shared in a single afternoon — across your exact industry, your exact trade.
What you get as a BuildUp member
- → Monthly chapter meetings with 9 peers in your trade
- → Structured AI sharing — what's working, what isn't
- → Access to every new agent, tool, and workflow the group builds
- → A permanent position in the top 3% of builders using AI
"The masterclass gives you the start. BuildUp makes sure you never stop."
Every attendee receives an invitation to join BuildUp.
No pressure. No sales pitch in disguise. At the end of the masterclass, Adrien will explain the chapter model plainly and make the offer once — clearly and honestly. The masterclass stands on its own. BuildUp is for those who decide they want to keep building at speed.
Peer mentoring for construction business owners.
BuildUp is the peer mentoring platform for builders and trade business owners who are serious about running better businesses. Small chapters. Same trade. Monthly meetings. Confidential.
The masterclass is the starting point. BuildUp is how you stay at the front — with nine peers in your trade, all actively using AI, sharing what's working every single month.
Adrien — Founder, BuildUp Australia
buildupaustralia.com.au →